Mobile Applications Have Higher Conversion Rate
Mobile applications have clouded our surroundings and technological world in the past 7-8 years. The growing demand for mobile apps has flourished mobile app development companies’ progress and added convenience to user’s lives. This is why it has become imperative for businesses to have an online presence, especially through mobile apps. Every business across all sectors needs to develop a mobile presence. This should be surprising, too, considering the increasing demand for mobile apps.
We are living in a mobile era, where there are 4 billion mobile users worldwide. 52% of all internet traffic globally comes from smart devices. Mobile usage controls 65% of digital consumption in the US. Each mobile category has been popular for years, displaying no signs of slowing down shortly.
Several businesses and websites have recognized these trends & embraced them by ensuring their websites are mobile-friendly. Websites that are not mobile-friendly can’t sustain in this day & age. Hence, this is a step towards the right path. However, never assume that a mobile-friendly website is an ultimate solution. The fact is that you need a mobile app to fully optimize your brand, website, and business for mobile users. This is because, on average, apps convert at a 157% higher than the mobile web.
For those simply counting on a mobile website to drive conversions, you miss out on a vast opportunity. The single way to maximize conversions is with a mobile app.
Mobile apps & websites might look similar at the very first glance. How is it possible for one platform to convert at such a higher rate than another, especially when they are being used from the same instrument?
This guide will explain precisely why mobile apps convert better than websites. Eventually, you will understand the significance of building apps for your business or website.
It is not hidden that personalization propels conversions. This is true whether a customer is purchasing online, in-store, or from any device. An ideal way to personalize someone’s experience is based on the below factors, such as:
Here, one size fits all approach can be implemented. You cannot treat all your clients the same if you want to boost your conversion rates. A 17-year old female situated in Paris shouldn’t be seeing the same content as a 55-year-old man living in New York City.
A mobile app makes it effortless for you to collect more information about users in real-time. Later you can use that information to customize their experience. For instance, an app will help you recommend products or services to your users based on their browsing patterns or shopping history.
Mobile apps simplify you to enable this because every user can have a profile with their account choices. Apart from customizing their experience based on actions or behavior, you can even use an app to ask your users what they want directly.
Below is an instance of how Spotify uses its app to customize content for its users.
Anyone can install and use the Spotify app for free. But it even offers premium subscriptions. This technique of personalized playlists for users will eventually enhance their experience using the app. This will boost the chances that prospective users will convert to paying customers.
A mobile app makes it simple for users to track their spending, view their shopping history, or supervise their status towards rewards in your customer loyalty program. This can even be done on a mobile web, but it needs users to login into their account. This additional step can be monotonous, mainly from a 4-inch screen. The mobile app lets users automatically sign in when they enter the app on their devices.
Communication is a key element that drives conversions. There is absolutely a broad range of methods & reasons for a brand & customer to interact, but all of these can be segmented into 2 main categories:
– Communication started by the user.
– Communication started by the business.
When you look at things from this angle, it’s not that complicated. An email marketing campaign is an instance of communication started by the business. A client form submission with a complaint or question is started by the user. Both these categories are better from an app than a mobile app. Here’s why!
While you do all in your power to make things as simple as possible for your users, there will always be those examples where people require an additional level of service.
Some people will have a query or problem-related to a past purchase or a purchase they were thinking about. Others will require some help with how to navigate or access content on your platform. No matter the reason, you must ensure that easy access to customer support is available.
Live chat is the most chosen way to communicate with customers. While you can make live chat accessible on your mobile site, the user experience is much better overall when it is synced with a mobile app.
You can set up your app’s particular section dedicated to customer support. Users can interact with you through email, ticket support, live chat, phone, or simply by choosing one of the options on your menu.
Now let’s discuss the communication started by the brand. This is not really possible on the mobile web.
Sure, you can have a chatbot pop up or an AI robot on the page. But that’s the limit. The only other way to build communication with mobile web visitors is by making them sign up for emails. Mobile apps allow you to have the flexibility and freedom to connect with users at any time through push notifications. Alerts tremendously outperform email communication.
A recent study discovered that push notifications have a 90% average open rate than 23% for email. 70% of users feel that alerts are useful, and 40% of users engage with a push notification in an hour of receiving one. These alerts have a 7x higher engagement rate than emails. The only method to interact with users through push notifications is via a mobile app.
Use Smartphone Features
Since mobile apps are downloaded straight on a device, it provides you access to specific elements of a user’s tablet or smartphone, such as features like:
– Contact lists
This makes your app more interactive compared to a mobile web and makes things simpler for the user. For instance, suppose your app needs users to add a credit card to make a payment. Or how else will you make money? Credit card contains 16 digits. When you combine this with the user’s card expiration date, verification code, and user’s name, it’s a bit of information to type on a small screen manually. If they commit a mistake and the card does not process, it can annoy the user and cause them to forsake the purchase.
However, with an app, you can access the device’s camera and allow the user to take a photo of their card as a quicker alternative. Uber does this with its app. Now a payment method can be included in a client’s accounts within seconds. This method removes user error & the chances of a user abandoning the purchase process lessens.
The chances are limitless here. Suppose you run a small company with several physical locations. You can set up your mobile app to sync with the GPS of a user’s device. This will enable them to find the closest store, and possibly render them with turnwise directions to reach there.
Do you wish your users to suggest your business to their family and friends? By accessing the contact list of an app user’s device, it’s simple for them to share referrals or promo codes with others.
The mobile website would need people to input mobile numbers and email ids manually. So there are fewer chances of them going through this process and converting the additional steps.